It’s becoming increasingly difficult to say that going green is not convenient… tools are being rapidly developed to help us connect to all the rockin’ eco-products and services out there… very exciting times! A couple weeks back GenGreen, a leading green directory, and 3rdWhale Media, a provider of mobile solutions for the sustainably savvy, joined forces to create GenGreen Digital Media. Their site, GenGreen Life, has made itself into the largest eco-directory in the North America, featuring over 55,000 business, non-profit, and government agency listings… yeah wooh!
The merger of Gen Green and 3rdWhale is pretty fly for a couple of reasons. First and foremost, their skillsets compliment each other really well… GenGreen Life is a fantastic website, complete with events and educational nuggets, and a corresponding iPhone app developed by 3rdWhale (FindGreen) allows users to access the extensive directory on the go. Move to a new city and looking for a local food co-op, an eco-salon, or a green home remodeler? This is your one stop shop!
Another cool aspect of the merger was how the process itself transpired… Before connecting, both GenGreen and 3rdWhale had been independently developing their own databases of information… they were each others’ strongest competitors. Earlier this year at the Lifestyles of Health and Sustainability (LOHAS) conference in Boulder, executives from each company crossed paths and quickly realized that they were better friends than foes. Not only was a head on collision avoided, but an idea of ‘radical collaboration’ was introduced… both parties recognized the business opportunities of sharing. GenGreen would have access to 3rdWhale’s growing database, while 3rdWhale had greater opportunity to develop its media applications…. looks like the executives passed kindergarten, eh? Ya know… sharing is good : )
So kind of a cool story where everyone wins… both businesses are jazzed ’cause their service offerings grew, and eco-savvy folks like you and I win ’cause we get the hookup with a dominant website and iPhone app… awwww, can you feel the love?
-j
3 Comments
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Hey Joshua, thanks for the uniquely you overview of all that we do. Something to look forward to in the next week or so is the beginning of inclusion of coupons on the Find Green app. Basically, if a business you’re near has a coupon on offer, you can either press a button to get it, or just tip your phone to the side, it drops down, and you show it at the store. Voila, you’ve supported a local business, saved money, and no paper was used. Nifty!
If you or any of the readers here have questions or features requests, do tell. The app is and will stay free. Go on, get it! We’ll shortly be on Google Android phones, then Blackberry Storm and Curve.
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Wow… Paul, thanks for the update on service offerings! That coupon option sounds fantastic… will definitely give it a try myself!
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You’re welcome. It’s being tested in Vancouver first, but businesses interested in being part of it elsewhere can contact us at info a t 3rdwhale d o t com if interested in being kept in the loop.